Product Quality

Mindful Nutrition

Stefan Genth, Secretary General, Handelsverband Deutschland (German Retail Federation)
Stefan Genth,
Secretary General, Handelsverband Deutschland (German Retail Federation)

Conscious nutrition starts with shopping. The food retail sector offers a wide range of different foods, which makes it possible for consumers to maintain a healthy, balanced diet. Retailers can make a valuable contribution in this area by reducing the amount of sugar and salt contained in their own brands. Consumer information also plays a key role in this: Appropriate and transparent labelling of products and related information campaigns by retailers can sensitize customers and help them make responsible choices from retailers’ shelves.

Kaufland goal
By 2021
20%

reduction of sugar, salt, and fat content on average in more than 300 own brand items

Lidl goal
By 2025
20%

reduction of sales-weighted average content added sugar and salt in the own brand assortment

Implementation and Measures

Implementation and Measures

Implementation and Measures