Logo Schwarz Digits

Logo of the new division Schwarz Digits

Neckarsulm, 29. September 2023

New Division in the Schwarz Group: Schwarz Digits as Powerhouse for IT and Digitalization

  • Ecosystem of the companies of Schwarz Group expanded to include the future-oriented business areas of digitalization and IT
  • Sovereign solutions related to cloud, cybersecurity, e-commerce, and retail media consolidated under one roof
  • Investments in sustainable development for promising and secure next-generation technology from Germany
  • Dual leadership consisting of Christian Müller and Rolf Schumann heads Schwarz Digits: new division with 7,500 employees

Neckarsulm, 29 September 2023 – The advancing digitalization of everyday life is a megatrend that is greatly influencing the transformation of business and society. As a result, custom IT solutions and digital services are becoming increasingly more relevant, from a future-proof IT infrastructure and e-commerce to the cloud and cybersecurity. The companies of Schwarz Group are accounting for this increased relevance by founding a new division. In addition to the familiar divisions Lidl, Kaufland, PreZero, and Schwarz Produktion, “Schwarz Digits” will now spearhead all matters related to IT and digitalization.

“Based on our long-standing tradition as a retail group, we are continuing to develop our ecosystem further. Investing in business areas that affect our society and our lives in the long term is in the DNA of the companies of Schwarz Group,” explains Gerd Chrzanowski, General Partner Schwarz Group. “Every year we invest roughly EUR 8 billion in strategic projects and future-oriented business areas, including digitalization and IT. By spinning off our own IT and digital division, we will be able to scale more quickly and position ourselves optimally on the market in the future.”

Sovereign, Reliable IT and Sustainable Digitalization

Sovereignty takes center stage for the companies of Schwarz Group in their focus on digitalization. In order to remain as independent as possible from providers outside of Europe, the companies of Schwarz Group decided to develop and promote this key issue themselves.

“With the strength of the largest retail group in Europe behind us, we are creating our own ,” explains Christian Müller, Co-CEO Schwarz Digits. “Our unique selling point is that we are our own most critical customer: We only offer IT solutions to third parties if they are stable and add real value to our own extensive and complex IT infrastructure: for example, our STACKIT cloud or the cybersecurity solutions from XM Cyber.“

“Digital solutions have become significantly more important over the last several years. With digital products and services for the external market, we have developed promising business models, which have gained momentum in the last several years in particular. We firmly believe that Schwarz Digits will enhance the visibility and scalability of our digital solutions and services even further,” says Rolf Schumann, Co-CEO Schwarz Digits.

Photo of Christian Müller (left) and Rolf Schumann (right)

Christian Müller (left) und Rolf Schumann (right), Co-CEOs Schwarz Digits

Organization and Structure of Schwarz Digits

Schwarz Digits will be headed by a dual leadership, consisting of the Co-CEOs Christian Müller and Rolf Schumann. Schwarz Digits will include Schwarz IT, Schwarz Digital, STACKIT, XM Cyber, Kaufland e-commerce, Lidl e-commerce, the retail media provider Schwarz Media, and the full-service digital agency mmmake. A total of 7,500 employees are working in the new division.

Investments in Next-Generation Technology

Schwarz Digits offers ideal conditions for the sustainable development of pioneering digital innovations and for investments in promising young companies. Our goal is to make sovereign European products and services competitive across the globe, especially in relation to key technology such as cloud, cybersecurity, and artificial intelligence.

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