Neckarsulm, 15. February 2021

Schwarz Group joins the HolyGrail 2.0 initiative

As part of its continued efforts within the Group-wide REset Plastic strategy, the Schwarz Group joins HolyGrail 2.0, the cross-value chain initiative and is appointed to its management team. The pioneering project aims to place digital watermarks on packaging for a more efficient circular economy.

Digital watermarks are imperceptible codes covering the surface of a consumer goods packaging and encoding attributes such as contents, type of plastics used and manufacturer.  Digital watermarks may have the potential to revolutionize the entire value chain: From production, logistics, and storage, to shopping and checkout processes to recycling. Under the auspices of AIM, the European Brands Association, over 100 industry-leading companies and organizations, have joined the initiative pooling their expertise to drive the promising approach forward.

The Schwarz Group itself is actively involved in the management team of HolyGrail 2.0, thereby intensifying its focus on recycling and circular economy. The pioneering digital technology can enable more efficient and accurate sorting of recyclable materials along the recycling process resulting in higher quality recycling rates.

More information on REset Plastic strategy:
More information on HolyGrail 2.0: