- Lidl expands its commitment with additional own brands.
- From the pitch to the court: Schwarz Digits and PreZero extend their cooperation from soccer to basketball.
- Schwarz Digits further strengthens the security and digital sovereignty of the entire association with cyber security and cloud solutions.
- PreZero promotes a circular economy and resource conservation.
The companies of Schwarz Group are expanding their involvement with FC Bayern. Lidl is expanding its existing soccer partnership with FC Bayern by adding further own brands. PreZero and Schwarz Digits expand their cooperation and become new platinum partners of the reigning German Basketball League champion FC Bayern Basketball. The addition to the partnership with FC Bayern Munich, which has already existed for over two years, underlines the successful cooperation with the reigning German champions in basketball and soccer.
New starting line-up for conscious nutrition: Lidl intensifies its own-brand commitment to soccer
Lidl is expanding its partnership with FC Bayern Munich and will be focusing on other own brands in addition to Saskia Mineralwasser in the future. With its diverse own-brand portfolio and top-quality products, the fresh food discounter ensures that conscious nutrition is accessible to everyone at affordable prices. This is exemplified by the own brand Alesto, which will bring healthy variety and enjoyable moments into the everyday lives of the FC Bayern soccer family. The expansion of the partnership is the next step in jointly promoting a healthy lifestyle in society.
Full control on and in the network: Digital sovereignty and security
Schwarz Digits is expanding its successful partnership with FC Bayern in the area of cybersecurity and cloud solutions and is becoming an official platinum partner of FC Bayern Basketball. Schwarz Digits is ensuring that FC Bayern continues to be digitally confident with the sovereign cloud from STACKIT and cyber security from XM Cyber. The powerful cyber security solutions from XM Cyber detect and prioritize vulnerabilities around the clock and link them to possible attack paths. This allows the defense to focus its efforts on the weak points that are really critical and FC Bayern can continue to preventively protect its digital infrastructure from cyber attacks. To maintain control over its own data at all times, the club uses the data-sovereign STACKIT cloud: all STACKIT data centers are located in Germany and Austria and guarantee uncompromising data protection - fully GDPR-compliant and independent of non-European companies.
Rebound instead of waste: SAP Garden and BMW Park on the "Road to Zero Waste"
As the official circular economy partner of FC Bayern and, in future, FC Bayern Basketball, PreZero is helping the club's home venues and other locations to achieve their vision of the "Road to Zero Waste". At the SAP Garden in the Olympiapark, PreZero is already providing support with innovative solutions in areas such as waste and recyclables management. Thanks to the new partnership in basketball, the sustainable concepts will also be implemented at the BMW Park multi-purpose hall in Munich in future. The aim is to work closely together to improve the recycling rate, close material cycles step by step and reduce non-recyclable waste to a minimum. The partnership sends out a clear signal for more circularity and resource conservation and is also intended to further sensitize fans to recycling and the circular economy. The common goal is for the venues to move up into the top league when it comes to conserving resources.
"We are adding an exciting new chapter to our long-term and successful partnership with FC Bayern Munich," explains Marc Hohenberg, Managing Director Sportmarketing and Cross Business at Schwarz Group. "We look forward to supporting the club with technological innovations, sustainable solutions and conscious nutrition to help shape the future of sport responsibly."
Jan-Christian Dreesen, CEO of FC Bayern: "We are delighted to not only extend our cooperation with the companies of Schwarz Group ahead of schedule, but to take it to the next level together. Partnerships like this stand for what is important to us at FC Bayern: continuity, reliability and innovative strength."
"The companies of Schwarz Group are the ideal partner to help us achieve our goals in terms of resource conservation and digital transformation," added Adrian Sarmiento, Commercial Director of FC Bayern Basketball. "We have already been impressed by the coherent solutions in the Allianz Arena, the SAP Garden and the entire soccer area and are very much looking forward to this for-ward-looking partnership."
